New Insulation Campaign Announced

A new campaign is hoping to encourage people across the UK to insulate their homes in a bid to cut down on the carbon footprint of residential property.

The campaign has been organised by we will if you will, and is a collaboration between ACT ON CO2, Aviva, Accenture, HSBC, the Energy Saving Trust, Sainsbury’s and EDF Energy. It has been named “Insulate Today” and will help to highlight the many benefits of insulating properties to around 250,000 employees.

The companies involved will help their workers to become more green and eco friendly, by offering a number of insulation offers and incentives that will encourage them to take up offers that all workers can benefit from. This can range from small measures to bigger renovations, including double glazing in windows, cavity wall insulation and more – all of which can help to reduce energy bills.

Campaign director of we will if you will, David Hall, has said that working together with so many people is a ‘great opportunity’ to help reduce the carbon footprint of Britain as a whole.

He explained that the collaborative approach is bringing together some powerful employers across the country, which means that a ‘massive audience’ can be targeted. It is hoped that this will be more effective thanks to using trusted communication channels.

General director of the National Trust, Fiona Reynolds, leads the we will if you will campaign, which will be running for five years to help emphases how accessible sustainable living is.